Pole Passion Fitness
Pole & Aerial Hoop Instructor Training
Workshops - Classes
Retreats - Events - Competitions
Email: theteam@passion-fitness.com
Established 2003
Empowerment, Confidence, Fitness & FUN!
Kay Penney is the Chairwoman of The World Pole Federation, co-organising the World Pole Sport & Fitness competitions around the world with the very first championships held in Jamaica in 2009
Kay is also the owner, founder and Managing Director of
Pole Passion Ltd (www.polepassion.fitness), Passion Fitness established in 2001
Burlesque Passion (www.burlesque-passion.com) and
RPole Equipment (www.rpole.fitness) established in 2005
Miss Pole Dance UK (www.misspoledance-uk.com) established in 2004
and is responsible for bringing pole to men and women as an art form and dance.
Kay is the owner and creator of the longest Pole dance championships, Miss Pole Dance UK established in 2004
Kay created Pole Passion Ltd to pass on her experiences and passion for the pole, promoting the very talented and ambitious from beginner students to the World champions, like Felix Cane, double world champion and Bendy Kate and Alesia Vazmitsel. Kay adapted the early pole techniques, inspired by exotic dance in the beginning, and innovated pole fitness techniques and constantly affirming her vision by achieving national accreditation for both her instructor training qualifications in 2007 with the governing body REP’S AND Skills Active.
Her programmes are now shared and learnt by men and women all over the world with a continual passion along with her dedicated and experienced team. The Accreditations are valid in all of Europe, South Africa, New Zealand, Australia & USA.
Kay is a business Graduate and has the pleasure to attend seminars including speakers as Sir Richard Brandson & Alan Sugar

Kay has had a love for sport & dance all her life and has been involved and certified in Tennis, Hockey, Netball, Football, Cricket, Orienteering, Badminton, Swimming and Gymnastics and is a Qualified Fitness Instructor and Group Exercise Instructor.
With her experience of competitions in other fields she formulated and founded Miss Pole Dance UK Championships in 2005 & Mr Pole Fitness UK competitions. She is creator of World Pole Sport & Fitness Championships from 2009 (Jamaica). She developed and innovated the first synchronised doubles category in 2010.
Passionate about the health and well-being of students and instructors alike she created a First Aid Pole Sport Specific course in 2010 – the first of its kind.
She is a member of Equity, Fitness Industry Association (FIA), UK Active, Sussex Chamber of Commerce, Honorary Member of Pole Fitness Association USA, International Pole Sports Federation chair of Events 2009.
She is a qualified first aider, pole specific and continues to teach weekly pole fitness lessons where she is most happiest.
She wrote the first ;-
Code of Pole Practice 2008 - specific to professionalise pole fitness.
Pregnancy on the Pole Policy 2013 - to educated pregnant ladies who love pole
Child Protection Policy 2017 - to safeguard children who do aerial skills
She is the co inventor of the RPole, the world’s first, free standing, portable pole without a stage, specific for pole fitness and dance techniques, without a platform stage and the only pole which incorporates a safety mat as standard.
The RPole also is the only pole currently built to British and European safety standards.
She is actively involved in teacher training and assessing in both Pole and Burlesque Dance techniques.
Kay has appeared on National and International TV :- BBC, Sky Bravo TV and local radios and many times has been featured in local and national newspapers and magazines.
She is a presenter and public speaker for pole fitness and over the years supports cancer charities 4 times per year and has raised thousands of pounds for such charities to include;-
Mind, McMillian, Cancer Research UK
St Lukes Hospice,
Breast Cancer Awareness,
Wear it Pink.
She has taken the pole under water, in the sea, has pole danced at the top of Ben Nevis, the highest mountain in the UK, on the Great Wall of China and outside Dracula's castle in Romania
Each year Kay is passionate about networking and supporting other pole companies and countries, such as Russia, China, Ireland, Switzerland, Hungary, Bucharest, France, Spain, and Turkey to name a few, sharing each other’s culture, well-being and knowledge.
Achievements:
2001 Founder, owner & Managing Director Pole Passion Ltd. (polepassion.fitness.com)
2001 Life leadership coach, Mastery Leadership training 2001 to present day
2003 Pioneered weekly pole fitness classes in the UK
2004 Author – Rules & Regulations National & International Pole championships
2004 Creator of judicial system National & International Pole Championships
2004 Specialist programme training on the pole, stretch, bands, conditioning 2004 onwards
2005 Judged the First World Pole Dance Championships Amsterdam
2005 Initiation of Insurance Policies for Pole Fitness Professionals 2005 onwards
2005 Founder & Organiser of Miss Pole Dance UK Professional category
2006 Documented & creator, author of Pole Passion Pole syllabus
2006 Pioneered REP’s accredited pole instructor teacher training
2006 Creator of Master Classes for Pole fitness for the World ‘Pantera’ promoting a sharing system for all
2006 Trainer, Coach and Assessor for Pole Passion International Pole Sport Accreditation
2007 Pioneered REP’s accredited burlesque fitness instructor training
2007 Judged and supported the First Miss Pole Dance Hungary Championships annually to 2016
2008 Pole Instructor Advanced Training Membership No. PPF-0010708
2008 Author Code of Pole Practice
2009 World Pole Federation, creation 2009 – world.fitness.com
2009 Introduction of first Pole Fitness Grading system
2009 Introduced the first Pole Camp - ongoing annually
2009 Founder & Organiser of Mr Pole Fitness UK – all categories
2009 Onwards - international head Judge
2009 Founder Organiser for Amateur and semi pro championships for Miss Pole Dance UK
2009 Creator of the chaperone system to allow women competitors to travel safely
2009 Founder & Creator of World Pole Dance – Rules & Regulations and Judicial system, adjudicator, move syntax coordinator, Head Judge 2009 – 2013
2010 Creation and pioneering synchronised doubles category 2010 for National championships
2011 Created a license system for Pole Fitness to share world wide
2011 Created an annual International Pole Training Opportunities and Retreat in Budapest and Spain
2011 Started to offer International Pole sport and fitness Teacher training Programmes world wide
2011 First Aid Qualified – developing First Aid courses pole sport specific
2011 Founder of Pole Passion instructor, helper and apprenticeship scheme
2013 Co author of Pregnancy Policy on the Pole
2014 Co organised the Continual Professional Development system for all Pole Passion staff
Judging & Competition National and International on a yearly basis
2015 Inter university judge Keele University UK
2016 Judging and co creating the First Miss Pole Dance Romania Championships
2016 Co development of Pole Passion Hoops accreditation
2017 Co developed syllabus flashcards
2017 Budapest Pole & aerial camp
2017 Wrote the Child Protection Policy - Safeguarding children
2018 Wrote the Pole Instructor Training for Instructors to teach Children on the pole
2018 Budapest Pole & Aerial Camp
2018 Developed UK North Pole and Aerial camp
2019 Budapest Pole & Aerial Camp
A break during Covid
2022 Organised Miss Pole Dance UK - online
2023 Organise Pole & Aerial Camp in Budapest
2023 Organise Miss Pole Dance UK in Manchester
2024 Organise Pole & Aerial camp in Budapest
Budapest Pole & Aerial Camp
Kay loves to promote pole around the world and has been arranging pole groups to attend Budapest, Bucharest, Spain and France in her pole and aerial camps
This year, 2024, will be the 11th time in Budapest
When Kay is not on the pole she also pursues her other passion which is beauty and as a fully qualified beauty therapist
She loves to carry out body massage and facials and this last year she has even found time to renovate a three bedroom house from top to bottom!
If you would like a 121 with Kay then please contact us at