Pole Passion - About Us

Pole Passion is now a global company in terms of our products and services. We are passionate about training new pole fitness instructors and helping new and experienced students move up to a new level of confidence and knowledge. Our network of Instructors around the World offer Accredited Instructor Training through partnerships extending to Mainland Europe, Northern Europe, South Africa, Russia, USA, Canada, Australia, New Zealand, China and Japan.


Leaders in Pole Fitness since 2003, Pole Passion are Accredited Training providers, ‘we train the trainers’! 


Pole Passion was formed in 2003 by Kay Penney, with the focus on ‘Empowerment Confidence Fitness & FUN!’ The aim was to share this challenging, yet rewarding, dance fitness and art form to make it accessible to all without the fear of being judged.

Pole Passion is an endorsed and recognised training provider since 2008


A pioneering company for polesport, dance and fitness since 2003. The courses and company is regulated every year by two european governing bodies SkillsActive www.skillsactive.com

Sector skills council for active leisure and learning. Overview of services and business portfolio.

And REP’s , Register of Exercise Professionals www.exerciseregister.org


Pole Passion has an established register which currently isn’t public that registers all the international members since its beginning in 2008 when pole fitness was recognised as a sport in the UK by UK Active – also a recognised governing body  -

Pole Passion is also an active member of ‘UK Active’ formerly known as the FIA,  Fitness Industry Association – an international organisation which also supports new sports and their members worldwide

 Anyone can require information about the pole sport certified members by emailing

theteam@passion-fitness.com, as each registered member signing onto the foundation course, receives a unique number upon completion of their course

The membership is included in their payment for the course

The membership number indicates the country they trained in and what month and year they were certified in.

No other endorsement in the world provides this making Pole Passion unique  & internationally connected

Pole Passion’s head quarters is established in West Sussex  UK

with license agreements and currently to operate out of

United Kingdom

China, Asia




Russia &


National & World Championships

Pole Passion host National & International Instructor Training Events and created the very first National Miss Pole Dance UK pole dance championships back in 2005. This event is celebrating 10 years success this year! Pole Passion also pioneered the World Pole Dance Championships. A World Pole Sport Fitness event attracting top international competitors from over 26 Countries and 5 Continents. Pole Passion has been creating World Champions since 2005 and has created 6 female World Champions since 2005, male and doubles champions in Pole Dance and Sport!


Pole Health & Safety

All Pole Passion course content has been independently assessed and confirmed safe complying with current Health and Safety Standards to Bio Mechanical & Musculoskeletal Principles from highest UK’s and European top accredited osteopath’s Dr. Stephen Deadman.
As a company we have worked with Insurance companies educating them on the technical aspects on what we do making pole sport fitness safer by insisting only qualified pole instructors teach students.



Pole Passion Instructors

Are fully Qualified, Insured, First Aid Trained and required to attend regular teacher training as part of their ongoing Continual Professional Development (CPD’s).Meet our Instructors.


Pole Pioneers & Innovation

The team at Pole Passion founded and created the world’s first, portable

free standing pole, with out a stage, making it truly portable and suitable

for Pole Fitness classes anywhere. Rpole is part of Pole Passion and

together they continue creating and leading pole fitness throughout the

world with their programmes.

Brighton & Leeds
United Kingdom


Email: theteam @passion-fitness.com

© Copyright 2003 - 2021 Pole Passion Ltd. All Rights Reserved. Pole Passion name & Logo is protected by Trademark